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Generations Connect New Zealand

Project Type

Logo Development
Communications and Marketing coaching


October 2023



Generations Connect New Zealand wanted a colorful logo that reflects the bridge between generations, shared stories, mutual respect, and the arches of understanding. The design inspiration for the logo is the maori symbol, the Pikorua. The Pikorua represents an eternal bond between people and cultures. The twist incorporates no beginning or end, which refers to the natural ebbs and flows of life, including the crossing of life paths between the two individuals. It is a powerful symbol for loyalty, friendship and love, signifying the strength and beauty of enduring friendships.

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